Brand Identity
Thrive is a premium wellness brand built for young to middle aged adults who value mindfulness and have the time and money to invest in their personal growth.
The challenge was to create an identity that felt premium, but still calm and grounded to stay true to the brand’s holistic roots.
I designed the identity to be modern, sophisticated, spacious and muted by pairing clean, confident typography & messaging with premium hero product photography that lets the products and their benefits do the talking.
These choices feel elevated and intentional, avoiding industry clichés and giving Thrive its own space in a crowded market.
The logo is bold, recognisable and versatile, working across all touchpoints thanks to its strong shapes and overall square shape.
The inner shape represents personal growth, held within a mindful outer that directly reflects the audience’s values and the brand’s philosophy.
The refined palette, open layouts and flexible system roll out seamlessly across OOH, web, email, social & print creating a consistently premium feel, but leaving room for variation to keep communication fresh and engaging.
