Event & Campaign
Vodka Cruiser partnered with university venues across Australia during O-Week to promote exclusive drink offers, boost brand visibility, and get students actually trying the product.
The challenge was winning attention & being memorable in an environment where students are bombarded with offers & marketing. I built the campaign around the bold offer led messaging paired with vibrant, high-impact visuals.
I introduced large scale product photography & typography. Used together they are bright & colourful, making Cruiser impossible to ignore & easy to recall.
The design system was intentionally disruptive, giving the brand a strong & consistent presence while staying flexible enough to roll out across touchpoints such as landing pages, EDMs, OOH placements, social assets and event collateral that all work as one recognisable campaign.
This approach strengthened campaign recognition alongside the brand’s visibility. This encouraged product trials during events, building long term sales with the audience.
