Point Of Sale Artwork
Working across multiple leading cosmetics brands, including Rimmel London & Bourjois Paris, the challenge was to create artwork that supported the visual merchandising goals. Alongside this I was responsible for managing updates of existing units across international markets & retailers to create a consistent customer experience.
Working on multiple units simultaneously, I aligned all artwork with global brand guidelines, print specifications, cutter guides, product planograms & production requirements. Missing deadlines would impact manufacturing and installation so time management was key.
Alongside this, I supported the rollout of the Rimmel brand refresh, updating and quality assuring units to ensure the new visuals were applied consistently across all markets, while also managing image licensing and usage rights.
The result was a set of accurate, production-ready POS displays that were unified across retailers and markets. In busy retail environments, this increased brand and product presence and made it easier for customers to navigate, discover and purchase products.
