Fast fashion and the pressure to follow the latest trends often leave Gen-Z struggling to express their individuality. Peep encourages customers to stand out with unique, one-of-a kind sunglasses frames made from sustainable materials.

Imperfect, hand drawn & large scale typography, reflects the individuality and uniqueness of Peep’s values and products. With humorous messaging and imagery, Peep remains approachable, boosting customer loyalty and repeat sales.

The versatile, responsive logo system is familiar yet varied across all touch points, keeping Gen-Z engaged with their message for longer. The relaxed, inclusive identity appeals to a wider audience that shares Peep’s values, allowing for more casual interactions and creating natural sales opportunities.