The Gallery @ DMU opened on campus but struggled with footfall due to weak marketing and a lack of stand out presence. To fix this, I created a bold identity system that grabbed attention and made the gallery impossible to ignore, instantly boosting visibility.

Large-scale letters, tailored to each event or artist, ensure clear differentiation while reinforcing a recognisable visual identity across campus.

The overlay risoprint style reflects the gallery’s creative roots, while vibrant, contrasting colours appeal to art lovers and stand out from typical campus marketing - engaging even those not initially interested in art.

This broad appeal is key to The Gallery’s strategy, as events like society nights and film screenings attract new visitors. By engaging a wider audience, The Gallery can turn casual attendees into returning patrons, introducing them to its diverse offerings.